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Citi United Kingdom. A secondary color palette was also developed to be used for accent colors in customer waiting areas. These colors are also employed in merchandising content and are complemented by the lifestyle banner photography that hangs in the public spaces of the branches. In conjunction with the branch interiors, new fascias were also introduced, first in Europe then Asia and America. The new fascia signage system employs a curved light box that echoes the arc of the Citi logo.
They were designed to work on a variety of building types, including landmarked buildings. Part of the all—encompassing design program for Citibank included the brand identity and interiors for both the Blue environments and those for CitiGold. It provides corporate banking, treasury, transactional banking and consumer banking services.
Citi Philippines' Institutional Clients Group is a recognized leader in arranging and providing financial services for the public sector, top-tier Filipino corporates, multinationals, and financial institutions operating in the country. It offers innovative end-to-end cash management solutions, trade finance and services, securities custody and funds services, corporate banking and advisory services, and the most comprehensive and sophisticated range of treasury products in fixed income, currencies, commodities, and derivatives.
For more details, click here. Citi also provides domestic debt and equity underwriting and financial advisory services through its affiliate, Citicorp Capital Philippines, Inc.
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