What does gsdm stand for

For more coverage on agencies. Click here to sign up for more information on the CM call for entries and to view the CM List. Related Posts. Featured Trending Now. View More. Chief Marketer Videos. What values does your company stand for? What purpose does your company serve?

Those are the questions that Roy Spence seeks to answer for every client—as well as for the agency itself. Southwest is not in the low-fare airline business, Roy Spence insists.

It is in the freedom business. Its purpose is to democratize the skies—to make air travel as accessible for average Americans as for the well-to-do.

What ideas does your company stand for? I am going to read the book to determine how applicable this approach may be to health care consulting. Hi Joy, I hope you find the book helpful. Public trust in business is at a real low due to the too many failings from Enron through the financial meltdown. Your emphasis on purpose of serving the greater good- shareholders, customers, employees and the public is the answer.

There is a real need for more corporate leaders and their boards to walk the talk! Dear Bill, Thank you for your comment.

Thank you for your post. Nice to read this from one of their clients. Dear Michael, Thank you for your comment. All the best, Cheryl.