Fonts are a subset of typefaces representing the different type sizes and weights you can select from. You must choose both the proper typefaces and fonts for your newsletter.
Web designers typically choose sans serif typefaces for text that is displayed on the Web. The consensus among those who publish electronic media is that sans serif typefaces, such as Helvetica, Arial, Trebuchet and Verdana, are easier to read than their serif cousins when displayed in electronic media.
Sans serif type is a clean, simple format with a distinctly modern look that feels like the right choice for the Internet age. When it comes to print media, graphic designers tend to favor serif typefaces for paper documents. While sans serif typefaces work well on the Web, serif typefaces are considered the best choice for the printed page.
Serif typefaces are generally easier to read in print than sans serif, and they present a traditional look and feel. Featured Design Galleries Business Cards. View Gallery. Greeting Cards. Invitation Cards. Uploading Resolution Getting Started. Simple Fonts for a Winning Color Newsletter. Here are a few easy-to-read fonts that can be used in a winning color newsletter: Times New Roman Times New Roman is one of the best fonts for printed materials, especially newsletters. Arial Arial is another good choice for your newsletters, particularly for headlines.
Standard fonts Traditional fonts are quick and easy, but if you want to add a touch of personality and class to your newsletters you might want to try newspaper industry staples such as Franklin Gothic, Times, Century and Helvetica.
Get Connected. Our Locations. Mountain Lakes U. They serve as visual hooks and make it easy for your audience to choose which articles they want to read at a glance. The best font for a newsletter headline could be serif or sans serif, depending on your design check out these newsletter design tips. Teaser text newsletter fonts should be in a lighter weight than headline fonts.
Subheads are used to break up different sections of your newsletter body copy, especially for lengthy articles that cover several different key ideas. The best font for a newsletter subhead is typically a smaller version of your headline font. The best fonts for newsletter body copy are easy to read in paragraph form. Also known as photo captions, cutline fonts are often smaller, bolded versions of your body copy.
However, you can certainly choose a different font altogether, provided it harmonizes with the rest of your newsletter fonts. Pull quotes are used to highlight key ideas within your body copy, which can increase reader interest and make your newsletters more visually compelling. Pull quotes can be larger, often colored, versions of your body copy; or, they can be stylized versions of different fonts that work well with your other newsletter fonts.
Multiple font elements work together to deliver unique, nuanced visuals that differentiate one font from another. Newsletter font weight also plays a key role in design, and can inform how and where you will use a given font. You want to choose a set of newsletter fonts that both conform to sound design conventions and lend themselves to your branding.
Before you settle on a font weight or style for your newsletter, make sure it satisfies the following requirements. Good fonts for newsletters work well with your existing brand assets.
Uniqueness is great for branding, but when it comes to print newsletters readability is priority one. In addition, your newsletter fonts should work well with one another.
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